Publicis-Omnicom Merger Won’t Save the Madmen – Bloomberg
Bloomberg |
Publicis-Omnicom Merger Won't Save the Madmen
Bloomberg A "merger of equals" is how Omnicom Group Inc. and Publicis Groupe SA describe their trans-Atlantic combination. It's true in the sense that the companies are equally doomed — for reasons that their Madmen Merger won't do much to forestall. To paraphrase … Omnicom and Publicis in quest to create new behemoth Digital age is driving force behind Publicis-Omnicom merger Publicis and Omnicom face hard sell |
