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Talking points: corporate earnings

Buying equities based on hope – for example, the hope of a giant Fed intervention, which pushed up markets last week – is rarely a sound investment strategy.

Rather, common sense suggests we should buy stocks based on fundamentals – specifically, their price relative to their outlook for earnings and growth. In periods of weak economic growth and elevated prices, who in their right mind – the logic goes – would buy equities knowing that profit growth was falling?


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