What do James Bond, Elvis Presley and an Arab sheikh have in common? Justin Chiu Kwok-hung.

The Cheung Kong (Holdings) executive director single-handedly made the city’s property launch events more colourful and fun in the early 2000s, dressing up as these characters and attracting both media coverage and buyer interest.

Now a mellow 62, Chiu these days tends to take the back seat in project launches, giving his staff a free hand to host the shows.