Sino Land and South China Holdings are trying to sell a 33-storey office building in Central for HK$ 7 billion rather than by individual floors, to command a higher price for the property.

In December, the companies put on sale 11 upper-level office floors in their jointly owned The Centrium in Soho but found no takers. The average asking price was HK$ 19,500 per sqft.

This month, the companies decided to sell the entire building for HK$ 7 billion, which translates into HK$ 21,212 per sqft.